Reading retention curves across categories without false peers
How to judge whether a Day-7 dip is a category pattern or a product-specific signal when peer sets are uneven.
Field notes
Practical writing from our analysts on reading benchmarks and drafting trend notes that survive a leadership meeting.
When ARPU shifts hide mix changes in regional rollouts
A rise in average revenue can simply mean more traffic from a higher-paying market — here is how trend reports should separate mix from true lift.
Building a stable peer roster that survives store churn
Store charts rotate quickly. A durable peer roster needs rules for replacements so quarter-to-quarter benchmarks remain comparable.
Trend language that leadership packs can reuse without spin
Concrete verbs and dated ranges keep trend notes usable in board materials without overstating certainty.