“The peer set they proposed cut three titles we had been treating as rivals. Once those were out, our retention gap looked narrower and the monetization gap clearer — which is what we actually needed for Q4 planning.”
Client stories
Comments from teams who commissioned reports, briefings, or calibration sessions. Names are shortened at client request.
“Useful session, though we spent longer than expected debating market definitions before the charts landed. After that, the seasonal notes on ASEAN school calendars saved us from chasing a dip that was entirely expected.”
“Two pages was the right length for our board. They named the ARPU mix issue without burying it under charts, and the memo held up when investors asked follow-ups.”
“We walked out with a roster and replacement rules instead of another spreadsheet argument. I still wish we had scheduled the half-day earlier in the quarter — the wait for availability stretched our timeline.”
“Their briefing answered the exact question we wrote on the kickoff form: whether our Thailand retention trailed category peers after the onboarding rewrite. The answer was no — acquisition quality had changed.”
Extended note: finance utility retention review
A Bangkok-based consumer finance app asked whether a post-release Day-7 retention drop trailed category peers. Kickoff defined two markets and excluded three “aspirational” titles that did not share the same onboarding length.
The final Benchmark & Trend Report showed the category soft too, while the client’s acquisition mix had shifted toward lower-intent campaign traffic. The briefing spent most of its hour on channel quality rather than product regression — which redirected the following sprint.
Extended note: education publisher board pack
An education publisher needed a short trend note ahead of a board meeting. The Executive Trend Memo highlighted seasonal school-calendar effects across ASEAN markets and flagged an ARPU rise driven by mix, not pricing.
Leadership reused the memo language in the board appendix with only minor edits. A fuller report followed the next quarter once peer calibration was complete.