Method
How we assemble peer sets, define metrics, and write trend notes for app analytics benchmark reporting.
Peer set rules
We start with inclusion criteria you can defend in a meeting: primary category, overlapping price band, shared markets, and at least twelve months of history. Titles that look impressive but fail those tests stay on a watch list, not in the core roster.
Each roster has a substitute list. When a title pivots genre or leaves the store, we document the replacement date and reason so quarter-to-quarter charts remain comparable.
Metric definitions
Before drafting, we lock definitions for active users, retention windows, ARPU, and paying-user conversion. Those definitions appear as a short glossary in every pack so later readers are not renegotiating terms mid-discussion.
From intake to briefing
- Kickoff captures the decision questions, markets, and available exports.
- Peer set proposal is reviewed and signed off before charting begins.
- Draft report separates observations from recommendations in distinct sections.
- Review lead challenges wording that overstates certainty.
- Final pack and live briefing close the cycle; materials remain yours.