Arisa Wongthong
Leads checkout audits and stage definitions for mobile commerce teams across Southeast Asia.
About Logicroutebase
We help ecommerce organizations understand mobile checkout with rigor—shared stage definitions, honest instrumentation, and interpretation that survives redesigns.
Why we exist
Teams often celebrate a single conversion percentage while missing which checkout job actually fails. Logicroutebase was founded to make those stages visible—and to keep measurement comparable when the storefront UI changes.
We are an advisory practice, not a software vendor. Deliverables are funnel maps, tracking plans, audit reports, and working sessions your team owns afterward.
Where we work
Our studio is at 127/121-2 Rama III, Chong Nonsree, Yan Nawa, Bangkok, 10120, Thailand. Engagements are primarily remote, with optional on-site workshops in Thailand by arrangement.
People
A small practice with senior coverage across funnel analysis, instrumentation, and client partnership.
Daniel Ortega
Designs commerce event schemas and release QA rituals that hold up through redesigns.
Mei Lin Tan
Coordinates Bangkok-based engagements and keeps remote workshops focused on decisions.