Benchmark & Trend Report
A written comparison of your app against category peers, plus a clear read on what shifted in retention, acquisition cost, and engagement over the last two quarters.
Format: Written report with annotated charts and a live briefing
Timing: 12–18 business days after kickoff
Location: Remote briefings; optional in-person session in Bangkok
Pricing basis: From ฿48,000 per report cycle
For: Product leads, growth managers, and publishers who need a defensible external read on category performance
Request a report estimateWhat you receive
A dated benchmark pack you can share with leadership, plus a short trend narrative that names what moved and why it matters for your roadmap
Included
- Category peer set selection with documented inclusion criteria
- Metric comparison across acquisition, retention, monetization, and engagement
- Two-quarter trend commentary with annotated charts
- 60-minute briefing for up to six stakeholders
- Editable summary slides for internal circulation
Outside this scope
- Ongoing dashboard access or live data pipelines
- Paid media buying or creative production
- Legal or financial audit opinions
Who delivers the work
Senior analyst pair with a review lead
Process
- Kickoff call to confirm app scope, markets, and decision questions
- Peer set proposal and metric definition sign-off
- Data intake from your exports or agreed public sources
- Draft report review with your team
- Final pack delivery and live briefing
Preparation
App store identifiers, preferred markets, last two quarters of retention and revenue exports if available, and three decisions the report should inform
Constraints
Reports cover one primary app and up to two markets unless scoped otherwise