Funnel map
The stage model we use with mobile commerce teams: durable jobs buyers complete, not temporary screen names that redesign every quarter.
Stages we instrument and review
Each stage produces a rate your product, growth, and finance teams can share—plus a short list of measurement gaps.
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Product consideration
Views and detail engagement that signal shopping intent. We separate curious browse from carts that were never serious.
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Cart commitment
Add-to-cart and cart review. We look for shipping surprises, stock friction, and unclear totals that push buyers out early.
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Fulfilment choices
Address, delivery option, and timing. Drop-offs here often hide fee clarity problems rather than payment issues.
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Payment attempt
Gateway start, method selection, and failure paths. We separate technical declines from abandonments that never tried to pay.
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Order confirmation
Successful payment through thank-you. We verify that “converted” matches finance and that retries are not double-counted.
Want this map on your store?
Start with a Checkout Funnel Audit or ask for a tailored stage workshop.