Where Mobile Checkouts Actually Break
Most teams stare at a single conversion rate. The useful story lives in the steps between cart and paid.
A blended conversion percentage hides whether buyers stall on shipping, payment, or confirmation. Split the journey into durable stages tied to jobs: choose delivery, authenticate payment, confirm order.
Compare stage rates by device class and payment method before rewriting the whole flow. Often one step accounts for most of the loss—and the rest of the funnel is healthy enough to leave alone.
Write the stage definitions once and share them. Product, CRM, and marketing should argue about fixes, not about which chart is “the real” checkout rate.